LUCA – Conversion Tracking
Measure previously untracked sales directly in GA 4
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#7,166
Shopify
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LUCA - Conversion Tracking offers a unique solution for ecommerce merchants to track previously untracked sales directly in GA 4, addressing the issue of incomplete data for ad-budget decisions. It provides a complete Data Layer with Web Pixel and API, a dedicated server-side listener, and smart deduplication to improve tracking accuracy and avoid distorted ROAS and broken attribution.
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