Affinity ‑ Customer Scoring

Affinity - Customer Scoring is an app developed by MyBranz, Inc. that aims to help ecommerce merchants differentiate between superfans and one-time buyers for more targeted advertising. The app builds a private identity graph from various customer interactions such as orders, site visits, email engagement, reviews, and support conversations to assign affinity scores from 0-100. These scores help in identifying the most devoted customers and syncing them to Meta Custom Audiences and Klaviyo. However, there are not enough reviews available to analyze at the moment.