Gratia Pearl review for Aimerce First‑Party Pixel

Dec. 5, 2024

Honestly, this first-party pixel setup has been a total game-changer for our Meta Ads. We saw our event match quality for pre-purchase events jump by about 0.5 points right after we hooked it up. The best part? Yiqi got our custom entry pop-up working perfectly, so we’re grabbing emails from everyone—even people who found us organically or directly. That means Meta isn’t just guessing from its own traffic anymore—it’s learning from all our visitors, which seriously levels up their targeting game. Getting this thing going was super straightforward. The instructions were clear, and there’s a test event to confirm everything’s good to go right away. If you’re not super tech-savvy, Yiqi’s got your back—she’s super responsive and makes sure you’re never left hanging. Check out how our results scaled over just a few days: Day Spend vs. Original ROAS vs. Original 0-1 3x Same (1x) 2–3 2x 2x 4-5 6x Same (1x) We went from tripling our spend on Day 1 while maintaining the same ROAS, to doubling both spend and ROAS on Days 2 and 3. By Day 4, we’d pumped spend up six times while still holding that original ROAS. It also links up with two email providers we haven’t touched yet, but I’m excited to see what that could do for our email strategy going forward. Pricing-wise, it’s a solid bet if you’re already making sales and want to get more efficient and grow faster.