Meta Pixel & Insights by Aixel
Aixel: Meta Pixel & First-Party Data Analytics
Rating
5.0
feedback
5
chart
#5,335
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Reviews Summary
The reviews for Aixel are overwhelmingly positive, with users praising its effectiveness in fixing purchase event tracking issues on Meta and Google Ads. Users have reported significant improvements in tracking accuracy, campaign planning, and ad strategy optimization. The app is highlighted for its user-friendly interface, detailed insights, and real-time data tracking capabilities. Additionally, users have seen a boost in return on ad spend (ROAS) and appreciate the comprehensive dashboard that provides impactful insights for D2C brands. Overall, Aixel is highly recommended for e-commerce stores and marketers looking to enhance their ROI through smarter targeting and detailed analytics.
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Aug. 19, 2025
We were facing issues with purchase event tracking in Meta and Google Ads, and Aixel really helped us to fix it. The tracking is now much more accurate and giving us powerful insights to plan our campaigns and ad strategies better. Aixel has made a real difference in how we optimise our ads. Highly recommend it—especially for brands in the health and wellness space dealing with conversion tracking problems.
June 25, 2025
Great app. Easy to connect. The best part is the enriched Purchase Event tracking via Aixel’s CAPI integration. My Meta campaigns are now far more optimised, thanks to higher Event Match Quality on Pixel events and I’ve seen a 3X boost in ROAS. The unified dashboard and Catalog Ads performance split report are major advantages!
June 25, 2025
Meta Pixel & Insights by Aixel is an incredibly useful tool for anyone running Meta ads. It simplifies the entire tracking process and gives clear, actionable insights that help optimize performance. The integration is smooth, and the real-time data tracking helps in making smart, data-driven decisions. What I really appreciate is how user-friendly it is even beginners can understand their audience behavior, events, and conversions without getting overwhelmed. Highly recommended for e-commerce stores and marketers who want to boost ROI with smarter targeting and detailed analytics.
June 6, 2025
When you are a founder and juggling a lot of things, you tend to miss out critical insights that can scale your store revenue. Aixel did exactly that, their dashboard is comprehensive, detailed, no fluff! Just real impactful insights! Must have if you are a D2C brand.
June 5, 2025
Great App! Have been using this for few months. It is accurate in attribution of customer acquisition channels like Meta & Google. The analytics are helpful. Highly recommended.
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