MASA Chips review for Alia Popup: Email & SMS Popups

May 15, 2024

Alia is the first saas company that has ever cold emailed me with a pitch I found interesting. It's for a problem everyone faces, which is how to increase the number of email/sms list signups on the website. The generic klaviyo discount popup only goes so far. Instead, Alia encourages customers to learn about the company, in exchange for a higher than typical discount. I was only hesitant because setting up new tools is always a pain, but the team held our hand every step of the way and collected good data to compare to our previous baseline. With such a captive audience, it's easier for us to pitch what makes our product good, and the results speak for themselves-- our opt in rates now crush the klaviyo popup.