Alloura review for Amplified Email & Abandon Cart
Dec. 9, 2025
I signed up for this app at the $29/month plan and was shocked to discover they later increased the subscription price without any notice and without me even using the app. I didn’t receive a single value or benefit, yet they continued charging me for months at a higher rate I never approved. When I reached out, support admitted they could only refund a small portion (three months) as an exception, even though the majority of the charges were never authorized in the first place. Their explanation was that “the responsibility for managing subscriptions falls to the account owner,” which feels extremely unfair when the pricing was changed on their end without clear communication. To make things worse, the app showed up as “unsupported” in Shopify, which made it impossible to manage or cancel properly. Shopify is aware of this issue, but the app developer still refused to take responsibility for the unapproved charges. This experience has been incredibly disappointing. If you’re considering installing this app, please keep a close eye on your billing—because they do not make pricing changes transparent, and you may end up paying for services you never used.
Hi there, Thank you for sharing your feedback. I’m sorry to hear that you feel disappointed, and I want to clarify a few details to ensure everything is accurately represented. You’ve actually been a customer for several years, and all billing has always been fully authorized through Shopify. We only charge what Shopify approves and processes on your behalf, based on your usage. Our pricing has remained the same since early 2022, and we have not changed or increased your plan during that time. Like most marketing automation apps on Shopify, billing is based on the size of a store’s contact list. Over the years, your contact list grew, and billing correspondingly grew to the correct tier. These tiers have been publicly available and unchanged for more than three years. Regarding the “unsupported” message you saw in your Shopify admin, this is due to our app currently using Shopify’s REST API for certain endpoints. Shopify is phasing out REST sometime next year, but it continues to function normally until that deadline. We already have a full migration to GraphQL on our roadmap. This display label does not affect the functionality of the app in any way, and merchants continue to use all features without issue. As for the refund, our standard policy allows for a one-month courtesy refund. In your case, we went above and beyond and approved a three-month refund, which is significantly more than what most Shopify apps or even Shopify themselves would offer when the charges were authorized and ongoing for years. We genuinely care about your experience, and we tried to be as fair and accommodating as possible. We recognize and empathize with your situation. If there is anything else we can do, we’re always here to help.
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