Unicorn Snot review for Archive Instagram & TikTok UGC

May 23, 2023

We've been using Archive for about a year now and it fills a major need for us. If you're running an influencer or UGC program at any kind of scale you're going to need something like this - and there really isn't any direct competitor I'm even aware of. It does exactly what it promises to do; automatically finds and (ummm...) archives any UGC that's posted about your brand on Instagram and Tiktok - as long as you're @mentioned in the post. (On IG it will capture hashtags too.) Just based on that, it's worth it in the hours saved. But there are a couple of other things that are worth mentioning that make it a little better than that: 1. It captures and downloads Stories, which otherwise might not last long enough for you to even find them. 2. It has built in tools to help you speed up the rights-request process. 3. It's putting all of that content into a visual "wall" where you can tag and sort it to your liking which is a lot easier/more intuitive than doing that in Dropbox or Google Drive. 4. It's being developed really quickly and they have a great team that's putting a ton of effort into it. They've gone way above and beyond to help me with whatever issues I've had.