Avantify First‑Party Pixel
First-party pixel and server-side tracking to improve ROAS.
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Avantify First-Party Pixel is a Shopify App that offers first-party pixel and server-side tracking to improve Return on Ad Spend (ROAS). It helps ecommerce merchants capture and leverage first-party data to enhance their marketing performance by identifying and enriching visitor profiles, extending visitor recognition, enriching returning-visitor sessions, and mapping the complete customer journey. The app also provides one-click integration for Meta ads, ensuring consistent first-party data for stronger attribution data analysis.
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