Avantify First‑Party Pixel
First-party pixel and server-side tracking to improve ROAS.
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Avantify First-Party Pixel is a Shopify App that offers first-party pixel and server-side tracking to improve Return on Ad Spend (ROAS). It helps ecommerce merchants capture and leverage first-party data to enhance their marketing performance. The app identifies and enriches visitor profiles, extends visitor recognition, enriches returning sessions, and maps the full customer journey. It also provides one-click integration for Meta Ads and TikTok Ads to strengthen attribution with first-party data.
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