Avantify First‑Party Pixel
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Avantify First-Party Pixel is a Shopify App that offers first-party pixel and server-side tracking to improve Return on Ad Spend (ROAS). It helps ecommerce merchants capture and leverage first-party data to enhance their marketing performance by identifying and enriching visitor profiles, extending visitor recognition, enriching returning sessions, and mapping the full customer journey. The app integrates seamlessly with marketing platforms like Facebook Pixel (Meta Pixel) and TikTok Pixel, providing one-click integration for Meta Ads and TikTok Ads to strengthen attribution with first-party data.
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