Avantify First‑Party Pixel

Avantify First-Party Pixel is a Shopify App that offers first-party pixel and server-side tracking to enhance Return on Ad Spend (ROAS). It helps ecommerce merchants capture and utilize first-party data to optimize their marketing performance. The app enables the identification and enrichment of visitor profiles, activation across platforms like Facebook Pixel and TikTok Pixel, and extends visitor recognition up to a year. Additionally, it provides server-side tracking to overcome ad blockers and iOS privacy changes, enriches returning sessions, and maps the complete customer journey.