Awin ‑ Affiliate Marketing
The reviews for the Awin Shopify App are quite mixed, with several negative aspects highlighted by users. Common themes include difficulties in canceling the service, lack of responsiveness from the support team, issues with tracking and syncing product feeds, high costs, and concerns about the effectiveness of the app in driving sales. On the positive side, some users appreciate the ease of integration, the proactive approach of the Awin team, and the support provided by account managers. Overall, the app seems to have room for improvement in terms of customer service and functionality, especially in addressing user concerns and enhancing the user experience.
Poor support and unresolved technical issues I’ve been really disappointed with the support from Awin. I was advised to provide a product feed, but affiliates are unable to properly pull the product details because there appears to be no way to map the product categories correctly. As a result, product names are pulling through incorrectly, including displaying my company name instead of the actual product name. I contacted support for help and provided screenshots showing exactly what is happening on both my side and the affiliate’s side. Despite this, I’ve essentially just been told that the problem isn’t on Awin’s end. That’s extremely frustrating when the screenshots clearly demonstrate the issue and the feed is not functioning as it should. For a platform that relies on merchants and affiliates being able to access accurate product data, I expected much better technical support and actually having someone investigate the issue rather than simply dismissing it. At this point, the lack of support is making it very difficult to use the platform effectively.
The whole thing feels like a scam. We took over a business that was already using this service. From what I could tell, they simply distribute our discount codes and take a percentage of sales whenever someone uses one of those codes. I turned the service off through our account dashboard and haven’t seen any decline in sales since. When I later tried to cancel, I found out the contract renews in six-month terms and is extremely difficult to get out of. Based on our experience, I would not recommend this service to any business.
Hi Out&Back Outdoor, Thank you for taking the time to share your feedback. We're sorry to hear that your experience with Awin didn't meet your expectations. We'd like the opportunity to look into your concerns regarding your contract and overall experience. Please contact us at https://www.awin.com/gb/contact with the subject line "Shopify Review" and include your account details so our team can investigate and assist you further. Thank you for your feedback. Best regards, The Awin Team
Affiliates are not permitted to use my brand name in coupons, headlines, or SEO content. This is clearly stated in the program’s policy. Awin cannot guarantee that ‘Picatshirt discount’ will not be used, which means they have violated the policy and damaged my brand. Picatshirt has received 243 impressions on discount‑related searches through Awin over the past 7 days (e.g., “picatshirt discount”), even though we do not offer any discounts. This has resulted in zero clicks, which indicates that the traffic generated via Awin is not relevant for our brand. For this reason, I would like the program to be closed as soon as possible. I should not have to explain a policy violation to an automated chatbot.
Thank you for your feedback, and we’re sorry to hear about your experience. We take brand protection and policy compliance very seriously and understand your concerns. We’ve reviewed your previous cases with our support team and appreciate the time you’ve taken to raise these. We’re sorry to see you go and will ensure your request is actioned promptly. We truly appreciate your partnership with us, and should you reconsider in the future, we’ll be here to support you and deliver a better experience. Best regards, The Awin Team
I had a very frustrating experience with Awin, especially when trying to cancel their services. After deciding to close my account, I reached out multiple times via email with no response. It feels nearly impossible to get in touch with their support team when you actually need them.
Hi Sassy Jones, We’re sorry to hear about your experience and the difficulty you faced when trying to get in touch with our support team. That’s certainly not the experience we aim to provide. We’ve since reviewed and localized your previous conversations with our team, and we can confirm that your request has now been addressed. If there’s anything further you need or if any questions remain, please don’t hesitate to reply directly to our colleagues. They’ll be happy to assist you. Thank you for your feedback, as it helps us improve our processes and support. Best regards, The Awin Team
Sadly, we have had nothing but disappointment with this application. It is broken. After wasting a month, trying to get Shopify to help, and google to help, it turns out that both Shopify and Google have advised me only AWIN can fix this issue. Well, we have lost a month, lost sales, lost credibility, lost top publishers due to the feed not updating and spent around £1000 setting up. Not to mention hundreds of hours lost, staff costs etc. So far its been a waste, I really hope AWIN take this message serious and fixes the issues and prevents such things from happening in future.
Hi InStock, We’re very sorry to hear about your experience. This is certainly not the level of service we aim to provide. We understand how frustrating and costly this situation must have been, given the time and resources you’ve invested. Issues with feed updates can have a significant impact, and we take this very seriously. Our tech team is currently investigating this issue and will be in touch with you shortly. We appreciate you bringing this to our attention and are committed to resolving the issue as quickly as possible. We’ll keep you updated on progress and ensure this is addressed. Thank you again for your patience. Best regards, The Awin Team
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