AxiTrace
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AxiTrace is a Shopify App that focuses on helping ecommerce merchants recover conversions lost to iOS 14. It offers server-side tracking and attribution to bypass Safari ITP and ad blockers. The app captures Shopify events and forwards them to Meta Conversions API, TikTok Events API, Google Ads Enhanced Conversions, and Google Analytics 4. AxiTrace ensures a simple setup without the need for theme code, Liquid edits, or a developer. It automatically configures order webhooks, Web Pixel, and GDPR endpoints. Customer email and phone data are securely hashed server-side.
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