Geek Grind Coffee review for Because: CRO + Personalization

Feb. 25, 2021

Hi all. Why we are using Asland's Because Shopify app on several of our sites including www.GeekGrindCoffee.com and www.PureCanopy.com The two green banners allow us to quickly communicate our core sourcing story and also shipping. The first - where our coffee comes from - people often miss, and the second - what is the deal with shipping - customers either send me customer service emails or they bounce from the site if they don't understand shipping. We also have a shipping count down bar that helps them track progress to free shipping but I did not want that in this "Stack" near the Add To Cart button - for one reason is it further slows the load of the page. Our use case is we grow, roast and ship our own coffee from our own farms and those of friends and neighbors in the mountains of Colombia. We have an "about us" page but "Because" lets me "message" at the cart button and message different things across different products. We don't have the budget for coders, and if we did, coding is very rigid. If we want to change a message that is another Zoom and invoice. As CEO and Chief Bottle Washer, I NEED control, need to change things when I have a minute. And it takes about... a minute. Thank you, Ashland!