Bloomreach: Loomi AI
The reviews are generally very positive about Bloomreach’s Shopify integration, with multiple merchants praising its broad CDP/engagement capabilities, strong reporting, experimentation tools, and the ability to centralize customer journeys and automate common use cases like welcome, birthday, and abandoned cart flows. Several reviewers also highlight smooth migrations from other platforms and excellent support from Bloomreach’s team, describing the integration as stable, valuable, and a strong fit for larger or more complex customer needs. The main criticisms center on complexity, gaps in native functionality, and commercial/implementation concerns. One reviewer found the product highly technical and said it may require a consultant to build scenarios, while another noted that some workflows still need to be created manually in Bloomreach or Shopify because the connector does not yet cover everything natively. There is also a negative review about sales expectations and pricing, claiming the processed-event requirements were underestimated upfront and that the customer was pushed into a much higher tier than initially quoted.
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From a usability standpoint, it's very technical; you'll need to hire a technical consultant to develop the scenarios. Initially, during negotiations, they'll underestimate the number of processed events you actually need to lure you in with a lower investment. Once you're signed up, they'll insist you're far below the processed events you require. They even pushed us to upgrade six tiers above our initial quote. In terms of features, it's interesting.
The latest version of the connector introduced valuable functionality such as two-way consent sync and sync product metafields. Bloomreach's team is dedicated to improving this integration with Shopify, focused on larger customer needs. Some opportunities are still present that requires us to create ad-hoc scenarios (workflows) in Bloomreach and/or Shopify to exchange information because the connector doesn't cover them natively, yet; otherwise, it would be a 5-star.
Latest integration the best yet app. Bloomreach CDP enables us to run experiments (a/b) on the site & emails, segment anything, more and more plug and plays to quickly set up scenarios for many use cases (happy birthday, welcome, abandon cart etc). Only your imagination and time are the limit.
We have been using Bloomreach Engagement for a couple of years now and it has really bought our customer facing journeys together and all in one place! We have been challenged with migrating from an older provider to a shopify store and so far the integration with Bloomreach has been smooth and the support received has been second to none! We can't wait to utilise all the new features and roll out some exciting new customer journeys through our Shopify integration!
A superb, all-in-one CDP. As a business, we were using Klaviyo but were frustrated in our inability to accurately report ROI for CRM, and other channels. The reporting feature of Bloomreach has allowed us to identify key growth channels for the business, as well as boost our CRM offering with new always-on automations that have brought a new source of income behind the everyday campaign planning.
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