Bloomreach: Loomi AI
The reviews for the Bloomreach app on Shopify are a mix of positive and negative feedback. Some users appreciate the latest integration and functionality updates, such as running experiments, segmenting data, and setting up scenarios quickly. They praise the app for bringing customer-facing journeys together and providing excellent support during integration. However, there are concerns about technical complexity, underestimation of processed events during negotiations, and the need for ad-hoc scenarios to exchange information. Some users also mention the push to upgrade to higher tiers post-signup.
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From a usability standpoint, it's very technical; you'll need to hire a technical consultant to develop the scenarios. Initially, during negotiations, they'll underestimate the number of processed events you actually need to lure you in with a lower investment. Once you're signed up, they'll insist you're far below the processed events you require. They even pushed us to upgrade six tiers above our initial quote. In terms of features, it's interesting.
The latest version of the connector introduced valuable functionality such as two-way consent sync and sync product metafields. Bloomreach's team is dedicated to improving this integration with Shopify, focused on larger customer needs. Some opportunities are still present that requires us to create ad-hoc scenarios (workflows) in Bloomreach and/or Shopify to exchange information because the connector doesn't cover them natively, yet; otherwise, it would be a 5-star.
Latest integration the best yet app. Bloomreach CDP enables us to run experiments (a/b) on the site & emails, segment anything, more and more plug and plays to quickly set up scenarios for many use cases (happy birthday, welcome, abandon cart etc). Only your imagination and time are the limit.
We have been using Bloomreach Engagement for a couple of years now and it has really bought our customer facing journeys together and all in one place! We have been challenged with migrating from an older provider to a shopify store and so far the integration with Bloomreach has been smooth and the support received has been second to none! We can't wait to utilise all the new features and roll out some exciting new customer journeys through our Shopify integration!
A superb, all-in-one CDP. As a business, we were using Klaviyo but were frustrated in our inability to accurately report ROI for CRM, and other channels. The reporting feature of Bloomreach has allowed us to identify key growth channels for the business, as well as boost our CRM offering with new always-on automations that have brought a new source of income behind the everyday campaign planning.
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