BooleanMaths Attribution+CAPI

We've had a very positive experience working with Boolean Maths for attribution and tracking. The setup process was smooth, and the team was highly responsive throughout. A special thanks to Saurav and Nitesh for their support and guidance during the implementation. After integrating their Meta CAPI tracking, we noticed a significant improvement in our Event Match Quality score, which helped improve attribution accuracy. We also saw an increase in tracked conversions, giving us much better visibility into campaign performance and helping us make more informed advertising decisions. We would highly recommend them to any D2C brand looking to improve attribution and data quality.

Athflex has been on BooleanMaths for 6 months. It replaced Triple Whale and has become the analytics backbone of our D2C operation. Multi-channel attribution, channel overlap, post-purchase survey data, RTO analysis, and cohort breakdowns all unified, all built for real commerce realities (especially Indian ones). If you're running paid on Meta and Google without pulling everything into one source of truth, you're not making analytics-driven decisions you're spending on faith. BooleanMaths is the most affordable way to fix that. Faster, sharper, and a fraction of the cost of the alternatives. 5/5. Recommended for any serious D2C brand. — Team Athflex

We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind. Shoutout to Saurav and Nitesh for being extremely hands-on. They don’t just push features or dashboards, they actually try to understand what you’re struggling with and help solve that. You can also see the product improving over time based on real feedback, which isn’t very common. Would definitely recommend Boolean Math if you’re looking for clearer performance tracking and a team that genuinely listens.

BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction instead of just giving surface-level answers. You can tell he actually cares about outcomes, not just selling a service. Highly recommend BooleanMaths if you value clarity, support, and honest guidance.

We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Big shoutout to Saurav and Nitesh, they’re building something powerful and are incredibly flexible in adapting it to what Indian D2C brands actually need. Love how responsive and improvement driven the team is.

Boolean Math is easily one of the most promising attribution apps out there! The UI is clean and intuitive, and the team — especially Saurav & Nitesh — is super helpful and quick to push updates based on feedback. Highly recommended for anyone serious about tracking performance accurately.

the product is solid. helps with tracking True ROAS. they're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.

After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard. The checkout analytics and event tracking are far more accurate, giving us full visibility into our customer journey. It’s the clarity we’ve been missing!

As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey. We optimized our ad spend and saw a noticeable lift in ROAS within the first month. Love the API integrations too—seamless!