Tracklark CAC & ROAS

Tracklark CAC & ROAS is a Shopify app designed to help merchants connect ad spend with the orders it generates so they can measure CAC and ROAS by channel. It reads Shopify orders through the Admin API, attributes orders using UTM tags with either first-touch or last-click logic, and lets merchants import or manually enter channel and campaign spend so the app can combine spend, revenue, CAC, and ROAS in one place. The app also emphasizes using new customers only for CAC calculations, which helps avoid inflating acquisition performance with returning buyers. Overall, it appears focused on giving merchants clearer visibility into which marketing channels actually drive customers and revenue. There are not enough reviews to analyze right now.