Wintersheart review for CA: Google Ads Performance Max
Oct. 24, 2021
Very poor choice of advertising, over 80% of what they advertised were out of stock or other unavailable (e.g. wholesale only) product links. The products were all flagged not for the Google channel, but they ignored that. Furthermore, they do not include you brand as a negative keyword, and even have a search specifically for your brand. This means when an existing customer already knows your brand and is searching for you, they may get an advert shown above the actual search results and click on that instead, costing you money and associating the sale with Google Ads, even though the customer was already searching for you. The also did not include utm_campaign tracking identifiers, so they did not show up in the Shopify Marketing report. (I had to add these manually myself). Trial it for a month if you must, in case it works better for you, but in our case it performed very poorly.
Hi Wintersheart owner, Thank you for taking the time to leave us your thoughts after using our service. We strive to take customer feedback into consideration while improving our services for future users. After looking further into your concern alongside my Tech Team, we have found some discrepancies from your Shopify site that may have played a role in the lack of campaign performance that you have experienced - my sincerest apologies for this mishap. Since October 5, 2021, the Clever-created campaigns generated 181 clicks as reflected in your Google Ads account. Additionally, it looks like your campaigns were running on quite a low budget; that being said, 181 clicks garnered by the Google Ads created by Clever ecommerce is quite a high amount given said budget. I truly understand your frustration and I am so sorry that you have not seen the results you were hoping for. I would like to note that individual campaign tracking is not available in our Basic plan which is the plan you were subscribed to; this plan does include the pixel integration for conversion tracking purposes. For your understanding, Clever uses your brand as a keyword for remarkerting campaigns and to prevent competitors from stealing any potential customers. I hope this clears things up a bit and we are more than happy to answer any questions you may have at [email protected]. Warm regards, Isaiah, Account Manager
Drive traffic with Google Ads Channel & Google Shopping Feed