DERMA E review for Cohley: Abandonment Optimizer

Nov. 3, 2022

Cohley has become an indispensable partner for us over the past year; first to help us capture UGC content for our use in advertisements and social media, second for review generation on our website and syndicated to our 3rd parties, and most recently through Cohley Activate, which enables us to optimize our Klaviyo flows. We've seen great success in a relatively short time with little to no effort on our part with this integration. We've updated our flows with a small piece of code and populated Cohley Activate with alternate lifestyle/flat lay images and the algorithm automatically populates the preferred image to the user based on testing. Our abandoned browse has seen a 7% higher CTR and our abandoned cart has seen a 9% higher CTR in the last 30 days alone leading to thousands of dollars of incremental revenue earned in just 1 month. We're looking forwards to seeing what gains we'll see as we populate alternate images for our full catalog and the algorithm continues to optimize!