Cohorts ‑ customer groups
The reviews are strongly positive overall. Users say the app delivers exactly what it promises and fills a gap in Shopify by providing functionality they feel should be built in. A major benefit is the ability to group customers by products purchased, which helps merchants create targeted email campaigns and retarget buyers more effectively. Reviewers also appreciate that it can be paired with Shopify Email Automations as a low-cost alternative to more expensive email platforms. The main downside mentioned is support speed, with one reviewer noting that support can be a little slow, though still helpful. Aside from that, there are no major complaints in these reviews, and the app is described as simple, effective, and useful for merchants who want a practical segmentation tool without investing heavily in larger email marketing services.
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Very helpful app that provides functionality that you would think should be built into Shopify. This app enabled us to create an email focused on buyers of a specific selection of products. It does exactly what it claims to do.
A pretty good app does exactly what we need it to do. This app allows us to group our customers by products purchased so we can more effectively retarget customers. Support is a little slow but very helpful so it's great. Use Cohorts + Shopify Email Automations for a cheap yet effective solution from expensive email services like Omnisend and Klayvio (Don't invest tons of capital into emails because they aren't that effective v.s. SMS).
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