Cohorts ‑ customer groups

Users are highly satisfied with the app's functionality, mentioning that it provides features that should be built into Shopify. They appreciate the ability to create targeted emails based on specific product selections and group customers for effective retargeting. While some users find the support a bit slow, they still consider it helpful. Additionally, users recommend using the app in conjunction with Shopify Email Automations for a cost-effective solution compared to more expensive email services like Omnisend and Klaviyo. They also highlight the importance of SMS marketing over email marketing.