FunnelSleuth: Conversion Drop

FunnelSleuth is a Shopify App designed to help ecommerce merchants identify and investigate changes that lead to a drop in conversions. It offers features to compare periods, localize affected funnel stages, separate traffic-mix changes, and rank drivers like device, traffic source, geography, and landing page. The app provides a change-aware timeline and storefront performance context to focus on quality assurance after theme or app modifications. It presents investigation leads rather than definitive claims of causation.