Ninth Editions review for Beam by Crossing Minds
April 21, 2022
I could not be more impressed/amazed with this app! Crossing Minds went above and beyond our expectations. When people browse for art, they don’t know exactly what they want, which has been one of our challenges as a business. A large part of our target audience is new art buyers so having an effective system to recommend works is a complete game changer. They tested several different approaches (including image recognition) and their team continued to help us customize the approach until it was extremely fine-tuned to our audience. They also optimized for our specific store set up and the results were pretty astounding. Our conversion rate has shot way up, as well as some other engagement metrics like pages/session. Major bonus points for our account manager who is an absolute delight and highly effective. As someone who lives very outside the world of tech, I really appreciated how clearly they communicated the complexity of their their app. We’re looking forward to using these recommendations in email soon, too. Crossing Minds is an extremely valuable tool, and their team is a pleasure to work with. Highly recommend.