WhaleIQ: VIP Analytics

WhaleIQ: VIP Analytics is a Shopify App that helps ecommerce merchants group customers by RFM and lifetime value to target them effectively. It provides insights into customer segments based on Recency, Frequency, and Monetary value, allowing merchants to identify new buyers, loyal customers, and those at risk of leaving. The app offers a dashboard to track lifetime value, spending per order, repeat-purchase timing, and retention over time, as well as the ability to export segments for marketing tools and tag customers by segment back into Shopify.