The Citizenry review for Daasity Reporting & Analytics

Jan. 10, 2023

We onboarded with Daasity over 6 months ago now, and it has been such a huge unlock for our analytics program. Having all our disparate data sets in one place (SMS, Email, Shopify, Loop, Facebook, Google, forecasts) has been a game changer. Not only has our reporting function become more streamlined, but we are able to easily see data that would have taken hours if not days to uncover previously. The out of the box dashboards also allowed us to see the benefit of the tool from day one, and served as an amazing guide as we built our own. We are early in the stages of using the "audiences" tool within the platform, but believe that will be a big unlock for us in 2023 - to sync customer segment lists with our marketing tools. Lastly, the team at Daasity has been great - very responsive, and always willing to get in the weeds with us to make sure that the tool is meeting our needs. Data validation did take longer than we anticipated within dashboards, as Daasity has applied their own business logic to some metrics (i.e. what is a valid order). This meant that it took longer than expected to have a 1:1 data match between Looker, the visualization tool we selected, and the connected platforms. That would really be my only less than positive feedback.