Kopari Beauty review for Daasity Reporting & Analytics

May 26, 2020

We've been using Daasity for more than 2 years at Kopari, Original Grain, and Liveli. Consolidating and normalizing all store- (Amazon, Shopify) and channel-specific (Facebook, Google, Klaviyo, etc.) data allows us to manage the brands and product portfolios holistically, without siloed channel data. The platform is the foundation of our channel mapping and attribution logic. Integrating attributes such as traffic sources, coupon codes, IP addresses, and post-purchase survey responses has enabled us to better attribute and scale offline marketing channels such as TV and podcasts that are notoriously difficult to measure with traditional tools. Insights from the Daasity platform have also highlighted key levers and programs in our business (e.g. unit economics of subscribers, key acquisition SKUs) that drive the most profitable growth.