McSport review for Dataships Checkout Opt‑in

The increase of marketable contacts with Dataships is undeniable. But that's what you expect, since that's the entire purpose of the software. However, for us at McSport, what makes Dataships essential is that it generates the same revenue as the contacts acquired organically, with a lot less effort. We stopped offering discounts for new newsletter sign ups, and Dataships kept the growth steady. And the churn rate is practically the same as what we see in our organic database, which also adds to our repeat purchase rate. Highly recommend it.