Flag & Anthem review for Decile ‑ Customer Analytics

Dec. 20, 2023

I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone un-answered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. Prior to Decile I was warehousing all of our Shopify data in GCS/BigQuery and writing SQL queries from scratch—I'm a performance marketing director, not an analyst by trade, so this took me forever and often I was unsure if I had done things right. Since Decile, I haven't had to touch BigQuery once and I have complete faith in the data I'm looking at. I now know things like "Over what timeframe do 80% of our customers make their second purchase, pivoted by the month they were acquired?" "Which first-purchase products produce customers with the highest LTV? And which have the highest repeat rates?" For a small team with no dedicated analysts, this has truly been a game-changer.