Disco: AI Offers Platform
The reviews for this Shopify app are mixed, with some users praising its effectiveness in reaching new audiences and driving sales, while others express concerns about the accuracy of attribution data and the onboarding process. Positive themes include the app's ability to help acquire new customers, streamline partnerships, and provide upsell and cross-promotion opportunities. Users appreciate the clean and organized interface, as well as the responsive customer service. However, negative themes revolve around issues with attribution accuracy, unclear onboarding, and lack of impact on sales despite using the app for a period of time.
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Check your attribution data carefully before trusting this app's numbers. After months of use, I discovered that 100% of our "conversions" were view-through, meaning zero customers actually clicked from a Disco placement to our store. The app was claiming credit for our organic sales because a customer happened to see our product name on another brand's post-purchase page within a 14-day window. Zero click-throughs. Zero discount code redemptions. The view-through vs click-through breakdown wasn't even visible in our dashboard by default. I wonder why they hide it... We had to manually enable it to see what was actually happening. This was never disclosed during onboarding. If you're evaluating this app, I would be very cautious. You may be paying for credit on sales you were already making.
Pretty great experience overall so far. We're currently using the Disco Feed (we've seen a handful of sales come in each month) and the post-purchase upsell feature.
Onboarding process was very unclear. I was able to be approved and install this, but after about two months I got zero sales. When I asked the team for advice, I got a confusing message about "exclusions" (apparently my ads weren't running on sites selling items in similar categories, which I didn't really care about, but removing the exclusions didn't do anything), and the advice to use more products with animated gifs as the image. I get that animated gifs attract attention, but if everybody started doing that.... Anyway, this just had zero effect for me and I couldn't justify the cost.
We love how easy it is to reach audiences with Coop. It is very organized, clean-cut, and makes us excited for the future and feel empowered about what we can bring to others. They make marketing and reaching audiences clear and easy for us to grow quickly and easily!
Co-op offers a no-brainer solution to help get in front of new potential customers and audiences. The team is super helpful and they are constantly working on improvements to better help brands.
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