Disco: AI Offers Platform
The reviews are overwhelmingly positive about the app’s design, ease of installation, and the responsiveness of the support team. Many merchants say it helps them reach new audiences, cross-promote with relevant brands, and increase revenue through upsells, post-purchase offers, surveys, and customer insights. Several reviewers also describe early wins such as new customers, improved AOV, and an all-in-one replacement for multiple tools. The app is frequently praised for its clean UI, straightforward setup, and the ability to customize partner selection and product imagery. The main negative feedback centers on unclear onboarding, confusing guidance, and uncertainty about whether the app is truly driving incremental sales. One reviewer strongly criticized the attribution model, saying conversions were being credited as view-through rather than click-through, with no visible breakdown by default and no clear disclosure during onboarding. Another reviewer reported zero sales after months of use and found the advice about exclusions and creative changes unhelpful. A smaller concern mentioned was possible site-speed impact. Overall, the sentiment is very favorable, but the critical reviews raise questions about transparency, attribution quality, and results consistency for some merchants.
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Check your attribution data carefully before trusting this app's numbers. After months of use, I discovered that 100% of our "conversions" were view-through, meaning zero customers actually clicked from a Disco placement to our store. The app was claiming credit for our organic sales because a customer happened to see our product name on another brand's post-purchase page within a 14-day window. Zero click-throughs. Zero discount code redemptions. The view-through vs click-through breakdown wasn't even visible in our dashboard by default. I wonder why they hide it... We had to manually enable it to see what was actually happening. This was never disclosed during onboarding. If you're evaluating this app, I would be very cautious. You may be paying for credit on sales you were already making.
Pretty great experience overall so far. We're currently using the Disco Feed (we've seen a handful of sales come in each month) and the post-purchase upsell feature.
Onboarding process was very unclear. I was able to be approved and install this, but after about two months I got zero sales. When I asked the team for advice, I got a confusing message about "exclusions" (apparently my ads weren't running on sites selling items in similar categories, which I didn't really care about, but removing the exclusions didn't do anything), and the advice to use more products with animated gifs as the image. I get that animated gifs attract attention, but if everybody started doing that.... Anyway, this just had zero effect for me and I couldn't justify the cost.
We love how easy it is to reach audiences with Coop. It is very organized, clean-cut, and makes us excited for the future and feel empowered about what we can bring to others. They make marketing and reaching audiences clear and easy for us to grow quickly and easily!
Co-op offers a no-brainer solution to help get in front of new potential customers and audiences. The team is super helpful and they are constantly working on improvements to better help brands.
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