Wine Central for 1-Day Bottle review for Enalito: Email, SMS, ChatBot

May 23, 2020

We have been using Enalito for onsite personalisation and the results have been impressive. The Enalito recommendations have increased our average order value and allowed us to up-sell and cross-sell customers by providing personalised product suggestions based on both their browse and purchase history. Enalito’s automated recency, frequency and monetary (RFM) segmentation of both customers and products is unique and a very powerful way for us to micro segment our customer base and ensure we target the bulk of our marketing budget only to those customers with the highest propensity to purchase. And the ROI from Enalito ensures that its cost is paid for in the first few days of each month.