Purple Tails review for Eraya: A/B Testing and CRO

Dec. 2, 2025

Eraya has been super helpful for us. Their team walked us through all the core metrics we needed to understand what was actually converting, and we used it to run both Theme Tests and Split URL tests to compare different versions of our site. One thing we really liked was the Audience Builder — it made it easy to segment traffic and test with specific groups of users. We’ve also just started running Price Tests to see which price points perform better. Special thanks to the Eraya team for being patient and answering every question we had along the way. It’s been a great experience so far!