Flightplan by adMixt
The reviews are generally very positive, with most merchants praising the app for being easy to set up, quick to implement, and helpful as a time saver for Facebook retargeting and advanced matching. Several reviewers mention strong support, especially from Zach and the team, and appreciate that the app can improve ad performance, help fix pixel issues, and generate positive ROI or meaningful sales recapture. A few users also like that it is free to use aside from ad spend and that it can be deployed very quickly. The main negative feedback centers on missing features and reliability issues. One reviewer felt the app lacked important controls, such as the ability to choose specific products to show or hide by season, and was unhappy with the workaround suggested. That same review also reported dashboard crashes, incomplete analytics, and discrepancies between the app’s metrics and Facebook’s own pixel data. Overall, the app is seen as valuable and effective for many users, but some merchants want more flexibility, more dependable analytics, and better stability.
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I used this app to implement manual advanced matching and that has also helped me correct some lingering FB pixel issues. Support has been good and Zach is great. I think this is a great time saver and something that can help you improve on ad performances in a small way but don't expect to double or triple ROAS just by using this app.
I love this app! It's been great for my business in showing positive ROI each month. It's free and I only pay for my ads. Highly recommended to fashion companies looking to recapture sales from visitors who didn't purchase.
While easy to set up and use, it lacked several important features. We were unable to pick and choose specific products to show or not show. For instance, we did not want to show summer related items in the Fall or Winter, however, the only solution they offered was to make those items unavailable in our store. Obviously, this is unacceptable. Additionally, the dashboard crashed frequently and half of the analytics did not show up. On the note of analytics, their "click through" and ROI numbers never matched what Facebook's own pixel indicated. While we use Flightplan for almost a year, we just decided to look elsewhere for our retargeting business.
Flightplan has proven to be an efficient and effective marketing tool for Birdwell. With an easy setup and very little ongoing overhead, Flightplan drives massive impact. The ROI has been exponential and decision to continue funding a no-brainer.
This is an AMAZING product. I have yet to see another plugin that can have your catalog setup in 5 MINUTES!!!. Zach and the staff at Flightplan are extremely responsive to customer service issues and proactive in adding new features. I would definitely recommend if you are serious about converting sales via Facebook.
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