Benfida review for Shopify Flow

Jan. 14, 2025

We are deeply concerned about Shopify’s transition to Shopify Flow for abandoned cart emails, which has significantly impacted merchants operating in multiple languages. The previous notification system handled multilingual workflows seamlessly, allowing businesses to provide localized experiences for their customers. However, Shopify Flow lacks native multilanguage support, forcing merchants to adopt a more complex and less effective solution. This abrupt change disrupts established workflows, increases the effort required to manage simple tasks, and risks alienating customers who receive communications in the wrong language. We urge Shopify to reintroduce native multilanguage capabilities or provide flexibility to continue using the previous system, ensuring that all merchants can maintain high standards of customer engagement and trust.