Friendbuy: Referrals & Loyalty for Shopify

Friendbuy: Referrals & Loyalty

Referral and Loyalty Programs for Leading E-commerce Brands
Rating
4.9
Feedback
14
Reviews
Chart
#3,511
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

FriendBuy is a highly praised platform for loyalty and referrals, with users highlighting the robust features and top-notch customer support. The app is commended for its fraud-detection capabilities, ease of earning and redeeming points, and seamless integrations. Users appreciate the dedicated Customer Success Managers (CSMs) who provide valuable suggestions and support in strategy, analytics, and design. However, some reviewers express concerns about the pricing model, stating that it may not be suitable for smaller businesses or those on tighter budgets. Additionally, there are mentions of issues with cancellation terms and unmet expectations regarding return on ad spend (ROAS). Overall, FriendBuy is lauded for its functionality, ease of use, and the positive impact it has on revenue and customer acquisition.

Time spent using app
How long merchants keep the app installed.
Less than an hour 7%
Less than a day 0%
Less than a month 0%
Less than a year 36%
More than a year 57%
All reviews
5 / 5 Share
Oct. 12, 2026

We’ve been longtime partners and have had a great experience! The platform has consistently delivered strong results for our referral program and has been a reliable part of our marketing strategy. The account management team is fantastic, responsive, knowledgeable, and always willing to help us optimize and find new opportunities. We really value the partnership and have been very happy with both the performance and support over the years!

Store Using app Total reviews Average rating
Natural Life About 2 years 6 5.0
5 / 5 Share
Aug. 6, 2026

FriendBuy is an incredibly robust platform with top-notch customer support. We've been using them for both loyalty and referral for over 2 years now with great success. The fraud-detection is invaluable in helping us prevent people trying to game the system, and customers love how easy it is to earn points and redeem them.

Store Using app Total reviews Average rating
SeaBear Smokehouse Almost 2 years 3 5.0
3 / 5 Share
July 14, 2026

We installed and evaluated the Friendbuy: Referrals & Loyalty app as part of our testing. The app is free to install, which initially makes it appealing. However, the pricing model is not very suitable for smaller or locally focused businesses like ours, as charges apply later based on referral performance. While the app appears to offer a solid set of features, the cost structure makes it less practical for stores operating on tighter budgets or looking for predictable pricing. Due to this, we decided not to continue with the app and instead looked for alternatives that are more cost-effective for our scale.

Store Using app Total reviews Average rating
healthcare nt sickcare 2 minutes 48 4.4
5 / 5 Share
Jan. 28, 2026

Friendbuy makes referral easy! Our CSM is very helpful and works closely with our team to provide suggestions on strategy, analytics, as well as design for our landing pages and emails. The platform is user friendly and easy to use.

Store Using app Total reviews Average rating
Princess Polly AUS Over 1 year 2 5.0
5 / 5 Share
Jan. 7, 2026

Friendbuy's onboarding was extremely seamless! Their dedicated CSM and dev team does all the heavy lifting and responds quickly to any questions we had. We have loved partnering with Friendbuy and their continuous support has been exceptional

Store Using app Total reviews Average rating
Naked & Thriving Skincare 3 months 6 4.8

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