Kulani Kinis review for Gatsby: Growth From Community

Aug. 2, 2022

Gatsby has become an incredibly important part of our Influencer Strategy at Kulani Kinis and has assisted in managing our growth to now almost 600,000 followers on Instagram. Before we signed up to Gatsby, we were struggling to manage the large amount of collaboration requests we were receiving per day and didn't have the capacity to interact with or foster relationships with micro-influencers, who were providing us with valuable UGC. Gatsby provided us with a solution to automate this process at scale, whilst also retaining a personalised connection with ambassadors. It has enabled us to build a community of highly engaged influencers or Kulani ‘Sun Chasers', who now organically promote our brand. We’ve worked alongside Gatsby for over a year now, and have it set up across all 5 of our Shopify plus stores, in which time we have seen impressive results from the app! So far, we have received over 12 000 content pieces from Sun Chasers mentioning us on Instagram and TikTok with 13.5% of all Influencers in the Sun Chaser program, and 33% of Influencers signed up with 50,000+ followers, having mentioned us at least once on Instagram. We've measured a huge 17x ROI from Gatsby just over the past 6 months. About half of that ROI is coming from our Sun Chasers increasing their own life-time-value with us, buying more swimwear for themselves to wear & promote on their Instagram and TikTok, and the other half is from the orders they're bringing in from their followers. Being able to manage such a large ambassador program at scale is the magic key here. Gatsby allows us to open up our ambassador program and get more customers involved, thereby increasing customer loyalty & LTV and driving in new business. During the past 6 months, our Sun Chasers have placed 2,244 orders with us worth $197,000 USD (net of any discounts) for themselves from initial purchases upon signing up to the program alone, and they've driven an additional $230,000 from 3,336 orders coming from their followers. Gatsby's 17x ROI doesn't even take into account subsequent purchases made by Sun Chasers, the value in the UGC, nor the time saved from being able to automatically track and scale our community. We have also also seen high engagement rates from our Sun Chaser list inside Klaviyo, including a 35% submit rate on the Klaviyo sign up form on our USA website and a 6.8% submit rate on our post purchase sign up form. Our Sun Chaser Welcome Emails have on average an 80% open rate and our Sun Chaser Campaign Emails have consistent open rates of over 50%. To top this all off, the Gatsby team is always willing to jump on calls with us and are quick to fix any issues we encounter at the drop of a hat. I have never worked with an app which is so hands on, involved and responsive to our questions and requests. We look forward to continuing to work with Gatsby and are excited to keep growing our Ambassador program alongside the app!