The Raw Honey Shop review for Glew Analytics & Reporting

March 9, 2020

Glew has proved to be a really fantastic investment for us. Glew is about improving your bottom line by giving you practical insights that can be immediately applied to marketing campaigns. The focus is on metrics based on gross income, lifetime value and first touchpoint attribution. This has given us some big gains. For instance, by showing us the lifetime value of customers via product type we are now able to base our recruitment strategy around those products which attract customers with the highest lifetime value. The next thing is first touch point attribution. Facebook and Google like you to believe that they were the source of your new customers, but often the place of first purchase is not the place the customer discovered us. Through Glew we now know where our new customers originate and can focus more of our marketing on those places where our best customers discover us. The basis of the Glew setup is segments of customer types and product types. This is very powerful. Key segments can be synchronised into our email marketing platform Klaviyo at the click of a button. Then the customers in those segments can be emailed. For instance, you can see which customers reorder specific products, so now we invite those customers to subscribe to the products they re-order. A summary of kpis is one of the first things you see when you log on to Glew, this helps you to know immediately how you are doing on a daily basis. For instance, with your pay per click things can do awry pretty quickly but in Glew you can see a summary of your daily Facebook stats. A lot easier than having to dig down into your Facebook control panel. You can see that Laura and the team behind Glew is really turned on and they are very responsive to new suggestions to improve the product. They are not working from what sounds nice in theory but from stuff that will directly drive increased income. And they are a friendly bunch! Glew has provided us with data insights that would have cost us many £thousands to obtain via the services of an analyst.