Puzzledly review for Glew Analytics & Reporting

Jan. 12, 2022

Glew Pro is an extremely powerful tool that has provided my ecomm brand with valuable insights on our marketing efforts. The tool can go very deep into your data and has a little bit of a learning curve so I strongly recommend working with your account rep, and attending the webinars. The webinars are really informative and helpful! The data that they have been able to collect (and visualize) about our customers & their purchase journey is top notch. The tool has a ton of value in understanding LTV and actions you can take from it. I would recommend using lapse point, as well as the lifetime orders segments to hyper focus on customer cohorts. They also have a unique metric called Product CLTV, that was invaluable for us understanding our most valuable products. This data has helped us refine our prospecting, retargeting and retention marketing strategies, and ultimately driving more efficiency with our organic & paid marketing efforts. For the price, it is a steal and has become an essential marketing tool for our growth-focused e-commerce brand.