SHOPPING MATRIZ review for Google & YouTube

Oct. 24, 2024

The application's functionality appears to vary from time to time. Standard events are fickle (sometimes coming close to reality and sometimes having no relationship). This new privacy policy greatly hampered event tracking (tag manager) and campaign conversions. Even by perfectly configuring this new customized web pixel, it is not possible to correctly capture the purchase event as there are payment methods that do not redirect to the thank you page (such as pix and bank slip). The merchant center and analytics work normally, however the tag manager and Google ads leave something to be desired in data capture. In part, the problem is also the fault of Shopify itself, which makes unnecessary advances and ignores merchants' main issues. Like these new checkout guidelines. Unfortunately, our hands are tied now (technological limitations). I hope Google and Shopify can improve this situation as soon as possible.