Zia Color Store review for Google & YouTube

Jan. 17, 2025

It’s terrible that I’ve tried reinstalling and uninstalling 4-5 times over the past three months. - Setting up conversion tracking for Shopify is overly complicated. If I use third-party apps, they gain access to my ad account, exposing all sales data or ad information. - If I install the official apps from Google (like the Google & YouTube app), they fail to report data accurately. For example, I had 8 orders from Google Ads, but the report only recorded 3 conversions, which affects ad learning performance. - If I try to set up conversion tracking from GTM (Google Tag Manager) to Shopify myself, I need to know some coding or be proficient with it (layers, scripts, etc.). How can a sales manager do this on their own? Shopify makes everything unnecessarily complicated. In conclusion, both Google Apps and Shopify deserve a poor rating due to the overly complex setup process for conversion tracking.