LabBalances.net review for Google & YouTube

Oct. 3, 2018

This is the worst app that Shopify could possibly have come up with for Google Shopping. The old one was infinitely better, because it actually had significantly positive value whereas this app has strongly negative value. You have no access to your own Google Shopping account which Shopify creates when you install this app. Shopify completely co-opts the ability to have and use your own Google Shopping account. If you have a Google Ads Client Center account, it actually WON'T WORK AT ALL. It will link to your MCC account instead of the client account, which means that product data doesn't make it to the client account. No product data = no ads. There is nothing you can do about this, because using this app means that Shopify is using their own Google Shopping account which you cannot access or modify in any way. Even if I could get it to work, I wouldn't dare use the limited functionality that it has to create campaigns. If you value your marketing dollars you wouldn't either. It allows virtually no control over your campaign (for instance, negative keywords, which are absolutely critical to product ad campaigns, cannot be added). Essentially all you can do is set a budget. It should be horrifying to anyone who knows anything about search ads. How anyone at Shopify thought this would be okay is beyond me. Security is also a concern. This app requires managerial access to your Google Ads campaign to operate. The discontinuation of the old app in Shopify and the creation of this new Google Shopping app was one of the least customer-friendly decisions that Shopify has ever made (along with reducing the number of users that each plan could have, which was an obvious money grab). My disappointment with this application is beyond words.