Best Dolls For Kids review for Google & YouTube

Dec. 7, 2018

We are a doll etailer. We have two sites, one on Shopify. We have always (15 years) advertised with Google, 1st with PPC text ads, then display, then shopping and now Smart Shopping. Basically Google Shopping is a way to 'buy traffic.' It works for us really well, but I believe it's because we had so many years experience before hand. The good thing about the app is its integration with the store; it is incredibly easy to put products into the feed, easy to use analytics to see if it's working for you. The bad thing is that unless you really understand how Smart Shopping works, you can have significant negative ROI very quickly. Yes, you buy traffic, but you buy it for more than they buy from you. So our advice is use the app but: pick your best selling products only - not your whole store (do you really have to advertise red tee shirts and blue tee shirts?), go to the web and search for your products and see who is next to you in the ads and what their price is, only put into your daily and monthly 'budget' what you can afford to lose, and study your analytics carefully. Our current (Xmas 2018) ROI is $5 for every $1 spent. Our budget is $20 per day. There are days google doesn't spend our whole budget.