HE: Optimize Audience & Spends
Understand audience and marry them to the catalog
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Reviews Summary
HE: Optimize Audience & Spends is an intelligence layer designed to help ecommerce merchants understand their audience better and optimize their ad spends. The app reads every visit and product in real time to provide cleaner signals to Meta and Google, allowing merchants to build intent-based audiences, focus ads on strong products, and identify touchpoints before a sale. It is particularly useful for direct-to-consumer brands aiming to combat increasing customer acquisition costs.
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