HE: Optimize Audience & Spends
Understand audience and marry them to the catalog
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HE: Optimize Audience & Spends is an intelligence layer designed to optimize performance marketing efficiency for ecommerce merchants. It helps in building intent-based audiences, focusing ads on strong products, and analyzing touchpoints before a sale. The app reads every visit and product in real time to provide cleaner signals to Meta and Google, ensuring ads target high-intent traffic and popular products. It is specifically tailored for D2C brands aiming to combat increasing customer acquisition costs. Setup is easy and does not require any code changes.
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