HE: Optimize Audience & Spends

HE: Optimize Audience & Spends is an intelligence layer designed to help ecommerce merchants understand their audience, optimize ad spends, and improve targeting for better results. The app reads site visits and product data in real time to provide cleaner signals to advertising platforms like Meta and Google, leading to more effective ad campaigns. It allows merchants to build intent-based audiences, focus ads on strong products, and analyze touchpoints that lead to sales. The setup is easy and does not require any code changes. However, there are not enough reviews to analyze right now.