Natalie Martin review for Infinite Color Search by Hoppn

March 27, 2026

Infinite Color Review has been a game changer for us - it’s opened up a whole new way for us to engage with our customers, and for our customers to engage more deeply with our brand. As a color and print-centric brand, giving them the ability to move through a journey based on their personal color preferences has been incredibly fun - and the feedback has been amazing. Beyond the experience, the impact on conversion has been incredible.