Shrike review for AI Insights & ROAS ‑ InsightIQ

April 28, 2026

Insight IQ has been a solid addition to our stack, especially as we’ve started scaling across more channels. Before this, we were constantly jumping between Meta, Google, and Shopify trying to piece together performance, and it never fully lined up. What this tool does well is unify everything in a way that actually makes sense. You can clearly see how each channel contributes without the inflated numbers you typically get from ad platforms. That alone has made our budget allocation decisions a lot more grounded. One feature that stood out is how it surfaces changes early. We’ve had a couple instances where performance was starting to slip at a campaign level, but it hadn’t hit our overall numbers yet. Insight IQ flagged it early enough for us to adjust before it became a bigger issue. It’s also just easy to use. The interface is clean, and you don’t need to spend time building reports or exporting data. Our team can check in quickly and know what’s going on. Not a flashy tool, but very practical. It does exactly what we need—gives us a clearer picture of performance and helps us make better decisions with our spend.