SKIN EVER review for Konvera: A/B Split Testing

Sept. 24, 2025

I discovered that one nice looking variant was really less profitable based on profit per visitor. A revelation! I honestly believed that the pretty version would perform better, but the statistics speak for themselves. The degree to which appearances can be misleading at times is astounding. I would have lost out on a significant amount of possible profit if I had only considered appearance. It's definitely something I'll monitor in upcoming tests!