Flash Fare: Late Price Drop
Higher price striking down to discounted price with animation
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Flash Fare: Late Price Drop is an app designed to showcase higher prices initially, followed by discounted prices with a typing animation to attract more conversions. By tapping into shoppers' desire to save, this app creates a psychological nudge that can increase sales by anchoring customers to a higher benchmark price, making the discounted price more appealing. It aims to help customers make impulse buying decisions and feel satisfied with getting a bargain.
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