Lens Path
Lens Path is a guided prescription lens configurator app built for opticians on Shopify. It turns frame pages into guided prescription purchases with the option for eye-test booking. The app addresses the common issue in optical retail where shoppers struggle with selecting lens type, index, coatings, and prescription entry, providing a four-step flow to simplify the process. Additionally, LensPath integrates seamlessly with Shopify, bundling lens charges into clean line items for easy POS and accounting. For shoppers without a prescription, the app offers the option to book an in-store eye test, reducing cart abandonment.
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Selling prescription lenses online was always the messy part — customers picked a frame and had no clue what to do about lenses. LensPath put the whole thing on the product page: type, thickness, coatings, tints, all priced the way we'd quote it in-store. No more WhatsApp back-and-forth. Even the packing slip shows our lab the exact coating. Wish we'd had it years ago.
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