Bombay Island Coffee Co. review for Lifesight: Attribution & MMM

Jan. 4, 2023

Been a few months since we started using Moda, here's what we love about it - 1. Ease-of-Use - We've used used Mailerlite before this and the transition has been easy and worthwhile. Moda's email builder allows creating templates and launching campaigns quick without dependencies. We've been able to tap onto topical opportunities because of the same. 2. Transparent & easy-to-access reporting - The accurate and good reporting of results helped us assess the results of our campaigns and make required changes. For any marketer, this is an absolute non-negotiable. 3. The right out-of-the-box Segmentation - So far, we had been mailing all customers similar communications. Moda helped us with the segmentation suggestions shortly after we installed it. We got to understand who are our most loyal customers, who hadn't ordered in a while, and more. We've started delivering specific communications to different segments and it's opened a plethora of opportunities. 4. Flows & Automations - We've created some scalable automations to ensure pre-defined mails for gathering reviews, feedback, asking regulars to recommend us to friends, etc are always ON. It's a godsend! 5. Great Handholding & Support - Ash and the team have been a constant guide, patiently hearing out our challenges and even suggesting approaches to address them. Also, the product feels stable and in growing stage, since feedbacks are quickly implemented, making the product better day by day. We're happy and would strongly recommend Moda! :)