Chaayos review for Lumino‑ Google Analytics (GA4)

Dec. 17, 2023

Lumino has been amazing in getting correct data on Google Analytics and giving us a detailed view of our business. We used to see almost 20% discrepancy in our conversion data on Google Analytics 4, and this really troubled us in all our decision making. Their GA4 integration was very quick to setup and we started getting correct data from day 1. The integration covers all events we needed to build a detailed e-commerce funnel (including returns) helping us understand where drop offs were happening. After a call with the team, they also provided a dashboard which gives us an overall view of our business. Including what are our top marketing channels, ROAS, customer LTV and product level details. I highly recommend using Lumino for getting the true overall picture of your business.