Margyn: Profit & LTV Analytics

Margyn: Profit & LTV Analytics is a Shopify App that provides ecommerce merchants with insights into their real profit per order by considering fees, returns, and ad spend. It offers LTV analytics and AI insights to help users understand their true profit, not just revenue. The app connects Shopify stores with Meta Ads, Google Ads, and TikTok Ads to break down every order by various costs such as ad spend, shipping, payment fees, and returns. Users can track customer behavior and product margins, receive P&L reports on a regular schedule, and benefit from FIFO inventory tracking.