Lentrix review for Metafields Guru
May 21, 2025
I chose Metafields Guru after reading its promises of “one-click bulk management,” “Excel-like automation,” and “Shopify Flow integration that speeds up work.” After using the app and exchanging several emails with the team, here is the reality: 1. No real automation – Every metafield/metaobject value still has to be typed or pasted manually. Filters help, but they don’t auto-populate or predict data. 2. Feature overlap with Shopify – Shopify’s free admin already lets me bulk-edit metafields in a grid, copy/paste across products, and automate assignments with Flow. MG adds no time-saving logic beyond what I can do natively. 3. Paid tiers ≠ extra value – The “Excel-like editor,” “advanced editor,” and credit-based bulk actions are just alternative UIs for tasks Shopify covers for free. The advertised productivity gain is missing. Because the delivered functionality does not match the marketing claims, I’m requesting a full refund of my subscription and any unused app credits.
Recently, Shopify updated its review publishing process to let developers preview reviews before publication. Yesterday, upon seeing a negative review from a merchant who briefly used our app without contacting support, our dev team investigated if the merchant could've encountered any technical issues and confirmed everything was fine. After I reached out to the merchant, we had a constructive dialogue where he pointed out disappointment from unfulfilled expectations of AI-powered automation, which had never been advertised. We also discussed other automation-related topics, which, despite being raised and quoted by the merchant, couldn't be found on our resources. Today, Shopify published an edited version of the review with unjustified accusations of misleading marketing. It surprised the entire team and contrasted with the conversation in a support ticket, where we appeared to come to a mutual understanding. As a team behind the category-leading app, we constantly improve our product, are open to suggestions, and are down to help our users even with issues that do not relate to our product. At the same time, we value the reputation we earned over the past 6 years and can't let a misinterpretation affect it. Hopefully, the additional context makes the situation clearer for the community. - Sasha
Deleted on Shopify: Aug. 24, 2025, 5:39 a.m.