Morvo: AI Personal Shopper

Morvo has quietly become one of the most valuable apps on our store. Our customers arrive knowing roughly what they want but not the exact product, and our old on-site search left too many of them to guess and give up. Morvo actually understands what they are describing in plain English and guides them to the right thing, which is something a standard search bar was never going to do. The impact showed up in the numbers fast. Within the first 90 days average order value was up 18 percent, conversion up 12 percent, and revenue per session up 15 percent. Just as useful, we can finally see what our shoppers are genuinely asking for, and that has started to shape how we update our site and merchandising. Installation was straightforward, it sat neatly alongside our theme, and the customisation options let us set the tone so it sounds like us rather than a generic bot. The team behind it is responsive and clearly knows ecommerce. If you sell online and your search still expects customers to think in keywords, this is well worth installing.